The new promotional spot of the Umbria Region, with some characters from Perugino’s frescoes, is finally online

In the context of the promotional campaign for winter tourism of the Umbria Region, two characters of the fresco depicting theEternal Father among Angels, Prophets and Sibilles, painted by Pietro Vannucci called “Perugino” in the Nobile Collegio del Cambio in Perugia, are caught during a love escape, between the beautiful landscapes and culinary excellences of Umbria, known as the Green Heart of Italy. The painter Perugino therefore becomes the ambassador of local tourism promotion, having left numerous paintings and wonderful frescoes in the most characteristic towns and villages of the region; the occasion is also excellent to celebrate his 500th anniversary in 2023, when many events and exhibitions will be organized to honor the great painter. The commercial, signed by Armando Testa with the direction of Federico Brugia and the media strategy of The Gate Communication, is having a great success thanks to social media sharing.


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